Sajid Saiyed

User Experience Designer based in Cupertino
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Simplifying TV Remote

Re-Inventing the interaction paradigm for remote controls.

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SAP Ganges

Transforming the unorganised retail sector in developing countries

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ONE UX

Designing the design system for Philips Electronics

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Rippplr

Physical board game designed to facilitate brainstorming sessions

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CAI Platform

Creating a conversational AI platform for the enterprise domain grounds up.

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Origami Demo's

Experiments using Origami prototyping tool. OpenSourced on Github.

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Drop-Art

Electronic kit to capture water drop collisions.

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I believe

“Form follows function"

The term "Form Follows Function" was coined by architect Luis Sullivan, but he later attributed the core idea to Marcus Vitruvius Pollio the Roman architect, engineer, and author who first asserted in his book De architectura that a structure must exhibit the three qualities of firmitas, utilitas, venustas – that is, it must be solid, useful, beautiful. "Form follows function" is opposed to the idea of "Form follows precedent".

Although this philosophy comes from Architecture, it is in fact a general design principle to follow for good design, especially if you are interested in user-centric design approach.

In our pursuit to create products, we focus a lot on the "Form" and lose focus on the "Function". In the technological world that we live in today, many times we drift towards solutions that are driven by technology rather than user needs. Keeping myself reminded of this design philosophy protects me from drifting away and helps keep my focus on the users and the function.

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